H&M MAN’S SNEAKER DROP:
MAKE YOUR MOVE
Role: Conceptual Copywriter & Copywriter
Inhouse: H&M Man
Challenge
A lot of customers don’t event know that H&M Man has a shoe assortment. How can we make him excited about the new sneaker drop?
Concept: Make your move
The Art Director and I worked as a creative duo, delivering a sneaker campaign that played with two of our customer’s passions: fashion and music. We shot still images and moving content of a dancer making his favourite moves in H&M’s new sneakers. Through high vibe copy and visuals, we encouraged the customer to make bold moves in his own life. All set to a piece of music composed specifically for this campaign.
I created copy for: hm.com, newsletter, push, organic SoMe and store materials.
Team
Copywriter: Lotta Glimstedt (me)
Art director: Anna Helldén
Photographer: Teitur Ahrdal
Stylist: Martina Almquist
Composer: Jack Selphic, The Supervisors
Campaign page at hm.com:
Instagram story poll to maximize engagement: