The Pop Up Agency was a creative consultancy in London, known for traveling the world and cracking briefs in 48 hours for clients like Facebook, YSL, adidas and Coca-Cola. The Pop Up team believed in sparking the creative superpower that exists in all of us. During my Pop Up business strategy internship (Hyper Island), I got to learn and teach their agile creative method, created to democratise creativity in business.
So, what was the secret sauce served at the Pop Up workshops?
Three creative principles that created a safe environment where a team can go bold, collaborate and thrive.
The 48H method. When was the last time you focused on one thing for 48 hours?
I co-designed and co-facilitated business transformation and diversity workshops in Paris and at Cannes Lions 2015, constantly seeing the joy on people’s faces when the forced focus helped them unleash an armada of potent ideas. The 48H method combined classic briefing, controlled anarchy, rapid development and prototyping.
I share the Pop Up methods wherever I go — Madison Avenue, & Other Stories’ HQ, my parent’s kitchen table, you name it — because I want everyone to experience what happens when the doors of creativity are flung open.
Roles
Co-creating with the Pop Up team, I got to wear several start-up hats:
★ Business Strategist
★ Workshop Designer & Facilitator
★ Copywriter
★ Concept Developer
★ New Business
★ Project Manager
