DIDWE —
CO-FOUNDER
Back in 2013, way before BeReal, DidWe started as our Hyper Island start-up experiment. It later grew into a group photo app (beta) that was available on the App Store and Google Play.
The app idea was born out of our own facedown addiction. While we were busy counting likes and adding filters, we missed out on real-life interactions. We longed to be more present.
DidWe was our cure to the facedown isolation.
We wanted to live now and remember yesterday tomorrow. Therefore:
✓ No like button
✓ No filters
✓ Front and back (selfie) camera function, to capture the real moment
✓ Team is everything. You used DidWe together with your friends during ordinary or extraordinary events
✓ You had to wait eight hours to access your collaborative photo album (surprise, surprise ”The Hangover” style)
✓ Private photo albums. What happens in DidWe
stays in DidWe.
We worked with the DidWe experiment for two years, through concept development, investment phases, scholarship awards, coaching from Blekinge Business Incubator, app development, beta-testing and launch. Running a startup while working full time with clients at Hyper Island was challenging — and I would do it again in a heartbeat.
Roles
★ Main start-up hats:
Co-founder, Creative Strategist, Copywriter
★ Other hats:
Concept Development, UX research, pitching,
marketing & social medias
Team
Arvid Johansson, Ben Alasuvanto, Bendik Ramm,
Brett Kalwarski, Lotta Glimstedt & Märta Nelson
